On September 2, 2016, BMW (China) made its debut at the 19th Chengdu International Auto Show with a new lineup of products. With BMW (China) as the core brand and BMW I and BMW M as the two sub-brands, BMW (China) has comprehensively strengthened its brand power and Multi-Dimensional penetration of the Chinese market.

2016 Chengdu International Auto Show BMW (China) New Car Conference

2016 Chengdu International Auto Show BMW Exhibition Area

BMW Test Drive Area

Raumtechnik China, as a long-term partner of BMW Group, took 3 months of planning and preparation to provide innovative and unique booth design and construction services with unique German quality for BMW (China) to build the largest booth at the Chengdu International Auto Show , the usable area of more than 3,000 square meters.

The Chengdu International Auto Show is also one of the largest auto shows ever held in China by Raumtechnik China, the professional team dedicated to upholding the highest standards with the smallest details. The unique double-deck design combined with the ultimate test drive experience demonstrates BMW's technological evolution and leading the vision and advantages of driving pleasure in the future as the world's leading premium automaker.

BMW Lounge

BMW Personalized Customization Area

BMW-MINI  Driving Test Area

In the first half of 2016, BMW (China) had its best half-year performance in history and achieved "profitable growth". This cooperation, Raumtechnik China combines cutting-edge manufacturing and elegant design with automotive design to expand the sensory experience of luxury rides into new areas, giving BMW (China) a shot in the arm to tap into China's western market.

To learn more about Raumtechnik's China, stay tuned to our official account, or visit the www.raumtechnik.com to learn more about Raumtechnik's global related information..